Noctura — Shopify store & SEO audit
Built the Shopify store for Noctura, a connected sleep patch sold in Morocco, and optimised its SEO: #1 on Google for its target query and an SEO score of 100/100.
Projects
Projects & case studies
Academic, personal and practice projects: each case study covers the context, method, tools and deliverables. Each project’s type is shown on its card.
Darpeignoir — Meta Ads campaign to WhatsApp
Meta Ads campaign for a Moroccan bathrobe brand: 70 WhatsApp conversations at $0.07 each, for under $5 spent.
Ask Home — SEO for “domotique Maroc”
SEO optimisation of the website of Ask Home, a home automation specialist in Morocco: the site ranks 2nd on Google’s first page for “domotique maroc”.
Noctura — Meta Ads awareness campaign
Meta Ads awareness campaign to launch Noctura in Morocco: 70,574 people reached for $2.84, i.e. $0.04 per 1,000 people.
SoftSphere — Shopify dropshipping store
Built SoftSphere, a Shopify store selling bathrobes for the whole family, powered by a dropshipping app and designed for the Moroccan market.
Social media benchmark of Moroccan TV channels
Audit and benchmark of the social media of 5 Moroccan TV channels (2M, Al Aoula, Medi1TV, Chada TV, Télé Maroc) on Facebook, Instagram, YouTube and TikTok, with strategic recommendations.
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