01Context
Launch a bathrobe and loungewear brand without managing stock, using dropshipping, with a consistent brand image.
02Objectives
- Build a store that looks like a real brand.
- Organise the catalogue by audience: men, women, kids.
- Encourage purchases with clear offers.
03Methodology
- Customised the Shopify Trade theme and created the brand identity.
- Imported products through a dropshipping app and built collections.
- Set up conversion levers: promotions, bundles, free delivery from 600 DH.
04Results & deliverables
- Working store with catalogue, promotions and 4 bundles (Duo Cocooning, Découverte Essential, Prestige, Famille Douceur)
- INP responsiveness: 24 ms (“Good”) and CLS visual stability: 0, per Shopify
05Gallery
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