Noctura — Meta Ads awareness campaign

Noctura is a new brand: before selling, it had to become known to as many people as possible, on a small budget.

• Reach as many people as possible in Morocco.
• Prepare future sales campaigns.

1. Awareness objective, Morocco targeting, $5 budget.
2. Ran 3 ads in the brand’s visual style.
3. Website event tracking with the Meta pixel connected to the Shopify store, for later retargeting.

• 70,574 people reached
• 77,014 impressions
• $0.04 per 1,000 people reached
• Frequency of 1.1: no ad fatigue
• $2.84 spent