About
About me
Junior Digital Marketing Specialist — SEO · Paid Advertising · E-commerce
I’m a Master’s student in Digital Marketing. I enjoy turning a business problem into a measurable action plan: understanding the market, analysing data, then acting on search, advertising and user experience.
Education
Master’s degree (M2) in Digital Marketing — in progress
To be completed: school, years and previous studies.
Experience & projects
My academic and personal projects cover SEO audits, Google Ads and Meta Ads campaigns, Shopify stores and WordPress websites. I have also carried out website and social media audits (Instagram, Facebook, TikTok) and competitor benchmarks, notably with Social Blade. Each project is detailed — method and deliverables — in the Projects section.
My view of digital marketing
Effective digital marketing rests on three pillars: data to decide, user experience to convert, and consistency between search, advertising and content.
Career goals
- Join a company in Casablanca for a 6-month (or longer) final-year internship.
- Grow a freelance practice with businesses that want more visibility.
- Keep deepening SEO, paid advertising and e-commerce through real projects.
Skills
- Instagram, Facebook & TikTok account audits
- SEO audit
- Competitor website benchmarking
- Shopify store creation
- Google Ads
- WordPress
- Website audits
- Competitor benchmarking on social media
- Meta Ads
- Shopify theme customisation
- Keyword research
- Shopify
- Account growth & engagement analysis
- Product & collection management
An internship, a project or an idea to launch?
Let’s talk about your goals: I’ll suggest a clear approach and concrete actions.