Mohamed Yahya Obbad
Shopify Personal project

Noctura — Shopify store & SEO audit

Built the Shopify store for Noctura, a connected sleep patch sold in Morocco, and optimised its SEO: #1 on Google for its target query and an SEO score of 100/100.

Noctura Shopify store home page: “The connected sleep patch, for balanced nights”

01Context

Noctura is launching an innovative product in Morocco: an essential-oil sleep patch connected to an app. It needed a store that builds trust and is visible on Google.

02Objectives

  • Build a clear, conversion-focused Shopify store.
  • Rank the brand for “connected sleep patch Morocco”.
  • Ensure a fast, solid technical base.

03Methodology

  1. Built the store and its pages on Shopify.
  2. Optimised the home page title tag and meta description.
  3. Technical and SEO audit with PageSpeed Insights, Screaming Frog and Wappalyzer.
  4. Set up tracking: GA4, Google Tag Manager, Meta Pixel.

04Results & deliverables

  • #1 on Google for “patch de sommeil connecté maroc”
  • SEO: 100/100 · Performance: 99/100 (PageSpeed, desktop)
  • Accessibility: 97/100 · Best practices: 96/100

05Gallery

Click an image to enlarge it.

Noctura store home page
PageSpeed Insights: 99 performance, 100 SEO
#1 on Google for the target query
Site crawl with Screaming Frog
Technologies and tracking tools (Wappalyzer)

06Links & resources

Back to projects

Other projects

Ask Home home page: “Smart, connected lighting”
SEO

Ask Home — SEO for “domotique Maroc”

SEO optimisation of the website of Ask Home, a home automation specialist in Morocco: the site ranks 2nd on Google’s first page for “domotique maroc”.

Results of the Noctura Brand Awareness Morocco Meta Ads campaign: reach, impressions and cost per 1,000 people
Meta Ads Personal project

Noctura — Meta Ads awareness campaign

Meta Ads awareness campaign to launch Noctura in Morocco: 70,574 people reached for $2.84, i.e. $0.04 per 1,000 people.

An internship, a project or an idea to launch?

Let’s talk about your goals: I’ll suggest a clear approach and concrete actions.

Contact me Explore my projects