Skills
Skills & tools
The skills I put into practice in my projects, and the tools I use day to day.
Skills
SEO
- SEO audit
- Keyword research
- On-page SEO
- Title & meta description optimisation
- H1, H2 & H3 heading optimisation
- Competitive analysis
- Content optimisation
- Website analysis
Paid Advertising
- Google Ads
- Meta Ads
- Ad campaign setup
- Campaign creation
- Audience analysis
- Performance tracking
Social Media
- Instagram, Facebook & TikTok account audits
- Competitor benchmarking on social media
- Account growth & engagement analysis
E-commerce
- Shopify store creation
- Shopify theme customisation
- Product & collection management
- Payment setup
- User experience optimisation
Web & CMS
- WordPress
- Shopify
- Website management & optimisation
- CMS website customisation
Research & Insights
- Competitor website benchmarking
- Website audits
Tools
SEO
AnswerThePublic
Explores the questions and searches people make around a keyword.
Official website ↗PageSpeed Insights
Measures a page’s performance, accessibility and technical SEO.
Official website ↗Screaming Frog SEO Spider
Crawls a website to audit tags, links, response codes and structure.
Official website ↗Paid Advertising
Social Media
Social Blade
Social media account statistics and growth trends (followers, growth) for audits and benchmarking.
Official website ↗E-commerce
Web & CMS
Analytics & Reporting
Research & Insights
Design & Communication
An internship, a project or an idea to launch?
Let’s talk about your goals: I’ll suggest a clear approach and concrete actions.