Meta Ads Freelance project

Darpeignoir — Meta Ads campaign to WhatsApp

Meta Ads campaign for a Moroccan bathrobe brand: 70 WhatsApp conversations at $0.07 each, for under $5 spent.

Darpeignoir ad previews on Facebook and Instagram, with a Chat on WhatsApp button

01Context

The client sells bathrobes and blankets directly via WhatsApp, its customers’ preferred ordering channel in Morocco.

02Objectives

Generate sales conversations on WhatsApp.
Keep the cost per conversation as low as possible.

03Methodology

Sales objective, with WhatsApp as the conversion location.
Advantage+ campaign budget (CBO) to optimise allocation automatically.
Multi-product carousel ads with a “Chat on WhatsApp” button.
Copy with local hashtags (#peignoir_maroc, #couverture_maroc).

04Results & deliverables

70 WhatsApp conversations
$0.07 per conversation
3,168 people reached · 4,485 impressions
$4.92 spent

05Gallery

Click an image to enlarge it.

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