Mohamed Yahya Obbad
Social Media Academic project

Social media benchmark of Moroccan TV channels

Audit and benchmark of the social media of 5 Moroccan TV channels (2M, Al Aoula, Medi1TV, Chada TV, Télé Maroc) on Facebook, Instagram, YouTube and TikTok, with strategic recommendations.

Comparison table of Facebook, Instagram, YouTube and TikTok followers for 2M, Al Aoula, Medi1TV, Chada TV and Télé Maroc

01Context

As social media grows, Moroccan channels must adapt their strategy to reach an audience that now watches mainly on smartphones.

02Objectives

  • Compare the channels’ presence and performance.
  • Identify best practices.
  • Make recommendations.

03Methodology

  1. Analysed each channel’s presence, positioning and content.
  2. Collected KPIs (followers, views, growth) from the accounts and Social Blade.
  3. Summarised findings in a benchmark table.
  4. Strategic recommendations.

04Results & deliverables

Channel Facebook Instagram YouTube TikTok
2M 11M 4.3M 10.4M 1.6M
Al Aoula 6.2M 2M 3.38M 972K
Medi1TV 9.1M 1.6M 3.81M 246.9K
Chada TV 2.7M 512K 1.25M 61.6K
Télé Maroc 3.9M 356K 2.8M 49.4K

Recommendations: develop short formats (Reels, TikTok), strengthen community interaction, work with influencers and steer content with KPIs.

05Gallery

Click an image to enlarge it.

Benchmark table of the 5 channels
Channels’ digital presence
Social media strategy analysis
KPIs per platform
Social Blade data
Strategic recommendations

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